All enterprises or organisations face the same three problems:

Where are we?
Where do we want to be (and when)?
How are we going to get there (as cost effectively as possible)?

The start up enterprise, in contrast to the established business needs to resolve structural relationships with stakeholders that enable it to develop and then prosper (the development of the business platform), as well as ensuring that the business idea fills a viable niche (concept).

This on-line questionnaire is obviously simplistic as it fails to weight the importance of the various components in the analysis of the business. Ibis has continued to refine its much more detailed analysis of the components of the start up business plan, and this is available when Ibis has access to a detailed enterprise plan.

More details of various components can be found on other pages including:

Entrepreneur quiz;
Product/service quiz;
Key performance indicators;
Standard operating procedures;
Corporate governance;
Exit planning;
Knowledge centers;
Business monitoring;
Business start up plan outline;
Competitive analysis;
Cost cutting

Filling in the questionnaire is straightforward. Click the relevant circle next to the entry and the score will appear at the bottom of the questionnaire. Continue until you have finished and read off your cumulative score. If the enterprise has not included the element in its operation leave the line blank.

The reference point if there is no quantified measure is always the benchmark. Compared with the benchmark how well or how poorly is the enterprise likely to perform?

Start Up Business Questionnaire

Question Strongly Agree Agree Neutral Disagree Strongly Disagree
Product fills profitable gap
Team accepts entrepreneurial risk
Core competence exists
Location in cluster
Trade association links effective
Networking framework established
Effective mentoring
High quality advisors
Exit choices agreed
Business platform
Legal controls established
Supportive suppliers
Supportive employees
Bonus systems supportive
Supportive potential customers
Supportive local framework
Supportive employees
Premises meet medium term goals
Production system effective
Quality control effective
Health and safety effective
Delivery system effective
Supportive shareholders
Supportive funding suppliers
Leadership capability
Diversity of management team
Focus on critical success factors
Investment appraisal
Project management emphasis
Skills of entire enterprise
Authority matches responsibility 
Knowledge centers (KC)
Team building throughout
Formal training program throughout
Eight "S" continually reviewed
Strategy aligned with market drivers
Strategy aligned with stakeholders
Balanced scorecard
KPI for each KC
Rolling targets
Budgeting flexible but controlled
Regular data defined
Monthly data defined
Planning data defined
Collection responsibility defined
Software aligned with KC
Range of SOP
Impact analysis
Communication open, effective
Product/ service
Marketing mix competitive
Repeat purchase
Barrier conditions
Reality check: Devil's Disciple
Risk control on major projects
Stringent testing procedures
Contingency planning
Sensitivity analysis
Deferred compensation
Cost base
Labour productivity competitive
BEV competitive
FCF emphasis
Cost of capital competitive
Supply chain competitive
Value chain competitive
E-enablement program throughout
Cost control program throughout
Your total is:        

Your score:

570+. Come on, don't fool yourself. Answer the questions a bit more truthfully. If you have answered them truthfully, retire immediately. It won't last.

460-570. Good, verging to excellent. Moving the enterprise to the next level always requires attention to detail more detail, more progress.

300-458. Such a score is often typical of a company that has developed without reviewing its operational infrastructure essential for future growth.

< 300. Such a low score indicates that most operational areas within the business need major attention. Starting with a detailed business plan should be the top priority. 


More information on the way in which Ibis can contribute to your business plan development is provided at Advantage Ibis 

More information on the Ibis approach is also available on the FAQ page.