This sample “model” plan is for use in Ibis training programs, and in company plan development.  It is designed for established companies with over 5 years trading history to focus performance and improve control. A separate business plan format exists for start up and early stage operations.

No warranties or guarantees are provided with the use of this plan.

This material is copyright.

Comments (always welcome) to [email protected]


  • Opportunity to assist company to gain leading position in new growth sector in floor covering market and achieve First Mover Advantage
  • Earnings to rise over 50% during the period of the plan; gross margins to improve 18% as company moves up the value chain; return on capital employed (ROCE) to pass 20% by the third and final year of the plan
  • Valuation to rise from €150 million to €250 million during the period of the plan based on sector average price earnings ratio
  • Ease of exit ensured by share liquidity, high levels of free float and bonus systems focused on share returns
  • No major multinational competitor in growing international niche market with high margins
  • Attractive long term market driven by demographics, economics and social trends
  • Strong barriers to entry created by “mission critical” equipment demands
  • Value protected by strong IPR
  • Company has history of always over-achieving its planned objectives
  • Strong cash flow from existing business activity
  • Decentralized, skilled staff
  • Growing faster than market
  • Improving market leadership position in existing sectors
  • Award winning products and services
  • High rates of new product development
  • Global reach enhanced by local customer support initiatives
  • Strong competitive position across all 11 elements
  • High levels of repeat business driven by customer satisfaction
  • Investing to gain market leadership in new rapidly growing segment
  • Concept easily scalable
  • Limited threat of entrants or substitutes
  • High labour retention rate
  • All staff motivated by substantial equity stakes in enterprise; all subscribing to new investment
  • History of steadily rising dividends
  • Best practice corporate governance
  • Best practice project management
  • Best practice risk management
  • To see the rest of this business plan, right click on the link below and select "save target as"

Castellan Word File

Castellan PDF File

(files updated 1 February 2016)