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Vietnam
4
45-75
12-45
The problem that the Freemantle Group faced with international development was the
potential exposure to foreign exchange risk, and changing interest rates, and the
investment that the company would have to make in promotion. What sort of promotional
policy should be followed in the chosen overseas markets? What sort of media should be
used? What type of message would be required in developing Freemantle in the new
markets in which it was likely to operate. The foreign exchange details are provided in
Table 12I which indicated the currency trade weighted movements over the last 6 years,
inflation rate ranges over the last 6 years, and interest movements over the past 6 years.
Action
What future direction should the Freemantle group follow?
What are the financial implications?
What are the promotional implications?
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